My award for the most enticing packaging narrative goes to Cadbury Twirl Bites

I must admit, I bought my first pack of Twirl Bites on Monday with a view to baking with them! Somehow, they’ve escaped the kitchen and parked themselves next to my laptop. (I’m surprised they lasted two days!) What just caught my eye, though, is not especially noticeable when these goodies are stacked high on a shelf in the supermarket singing ‘Buy me!’… On the side of the pouch - a fabulously innovative packaging item in itself - are the words, ”Wonderfully whirly & scrumptiously swirly, these mini milk chocolate marvels will leave your tongue in a twirl. Go on, give the mini Twirls a whirl.” Genius! I need say no more :)

07/26/12 at 1:09am